Ron Friedman

Cross section of samples includes:

Marketing collateral I put together (concept, image selection, wrote copy) to get employees to attend a Toastmasters mixer

Crafted 31-word Mission Statement for newly formed AbbVie team (I led an introductory meeting with principals from the three teams that were to merge, got insights, key concepts, then presented the statement, finalized a couple of days later after suggested tweaks made)

Researched and wrote "Profiles in Innovation" of five persons exemplifying one of the principles aligned with the AbbVie vision (AbbVie, formerly Abbott's biopharmaceuticals division, separated from Abbott Labs in 2013)

Two-sided giveaway I wrote for PRIDE employee club at AbbVie to introduce the club and pique interest for employees to join

Women Leaders in Action, an Abbott employee network group, tasked me with writing profiles for their company-wide newsletter (I interviewed two executives and wrote their stories)

Conceived and wrote informational trifold brochure for Abbott's Black Business Network

"The Story Behind 'Para las mujeres de Juarez'" a handout I did to accompany a public reading of the poem I wrote (also includes a snippet of the story---Ana's Journey---I had then just published)

Cover story for Restaurant Business magazine I researched and wrote for national magazine catering to foodservice industry people

Dyslipidemia Handbook

Abbott Labs, Creative Network (internal agency)

Corporate Editing Marketing

I copy edited this 70-plus handbook in 5 in x 7 in format with typeface ranging from 6 point to 12, including 10 or so color illustrations, multiple header a...